Fully traceable down has been the reality at Fjällräven since 2014. With our Down Promise you can rest assured that when you purchase a down product from us, it lives up to our strict animal welfare criteria which amongst other things means no live plucking; that we know exactly where the down comes from and that it is of the highest quality.
Through our Down Promise we’ve established a production chain with strict and repeated controls of all suppliers and sub-contractors. Today we have one of the outdoor industry’s most transparent down product chains and our Down Promise is currently regarded as the best in the industry. The birds’ wellbeing is our top priority, followed closely by the high quality of the down.
You can read more about how our Down Promise came about on our blog, The Foxtrail.
Want to know more? Download the Fjällräven Animal Wellfare Policy.
Our Heritage
It all started with a backpack
Since 1960, nature's been in our DNA
Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.